Minor in Media Culture and Marketing
(Declaration of this Minor is suspended from 2019-20)

The Department of Cultural Studies coordinates the offering of the Minor in Media Culture and Marketing.

All undergraduate students, except BBA Marketing Stream students, may pursue a Minor in Media Culture and Marketing. They are required to complete five courses (15 credits) as detailed below.

Required Courses (6 credits)

For Non-BBA students

BUS2205 Marketing Management
CUS3310 Media, Culture and Society

For BBA students

CUS3310 Media, Culture and Society
MKT4355 Marketing Strategies

Elective Courses (Choose any 3, at least 1 from each category*)

Category A (Media Culture and Cultural Economy)

CUS3309 Film and Cinema Studies
CUS3314 Hong Kong Popular Culture
CUS4331 Topics in Cinema and Media Studies

Category B (Marketing Communication)

MKT2231 Advertising and Integrated Marketing Communications
MKT3201 Buyer Behaviour
MKT3203 Marketing Research